What current problems need to be solved?

 

ASSIGNMENT OVERVIEW

In this final project, you will delve into the realm where technology intersects with marketing and logistics. Your task is to identify a pertinent business issue within marketing or logistics that can be addressed through technology. By crafting a compelling business case for change, you will present a proposal to senior leadership for their consideration and approval. This assignment aims to sharpen your ability to analyze business problems, propose solutions, and communicate effectively with key stakeholders.

ASSIGNMENT INSTRUCTIONS

Step 1:
Technology has revolutionized marketing and logistics over the last decade. Select a business problem in marketing or logistics operations that is amenable to technology. You will build a business case for change to present to senior leadership for approval.
Step 2:
Complete the case for change template:
Audience
Tailor the case to the specific audience. Choose your audience that you will need to communicate the change. Examples:
CEO
Board Member
Project Manager
Director/Manager
Employees impacted by the change
Customers


Provide 3-5 of the most compelling reasons
for the change that will resonate with the
audience that you have chosen (restate the
audience here)
Background
What current problems need to be solved?
How did we get here?
Current State
Where are we now?
Why is what we’re doing currently not working?
What opportunities are being missed?
Risks of Not Taking Action
What future problems are anticipated if no action is taken?
What is the impact on the organization?
Benefits of Taking Action
What are the benefits of making the change?
What is the impact on the organization?

Step 3:

Create a single-page functional map diagram showing a high-level view of the current business process.
Step 4:
Produce an A3 Report showing a high-level picture of the planned changes. There are a considerable number of A3 report examples online. Your A3 report for this Final Project should include:
A description of the exact problem the technology injection will solve
A root cause analysis of the problem. Use the  from Module 1 to guide you.
A list of potential gains from introducing the technology
A list of potential losses from failing to introduce the technology.
A list of the potential risks from introduction with mitigation strategies

 

Step 5:

Write a supporting business case document detailing the information summarized in the A3 report.
ASSIGNMENT TIPS
Review the rubric before submitting your assignment.

Your final documents should be 4-6 pages in length, double-spaced, using a 12-point Times New Roman font. Please ensure that NXU Style formatting is applied throughout your submission. Your submission must include a cover page and a reference page, both formatted in NXU/APA style.
Case for Change
Functional Diagram
A3 Report
Business Case Document
Please use the provided templates, which are available for download in MS Word format, to ensure that all students submit uniform documents. The templates can be downloaded from the course materials section.

 

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