Calculate the number of units sold for each product item sold through supermarkets and compare it to the breakeven sales volume. Can Caesan achieve its sales goals?

After reviewing the Whiskey & Chedder case, you will answer the questions listed below and submit the completed analysis.

• Compare the sales volume required to break even on a new product launch with and without the licensing agreement. What is the difference between these options, and what implications does this difference have for Kelly as she contemplates this decision?

• Calculate the number of units sold for each product item sold through supermarkets and compare it to the breakeven sales volume. Can Caesan achieve its sales goals?

# of Units to Break Even = Fixed Costs / Contribution $ per Unit

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