First, you will determine whether to use a crisis that occurred in your organization, or you can use the scenario below to prepare a crisis management response to a breach in security of a well-known credit rating company. The example shown where a data breach occurred could be relevant to any organization in any industry.
Your response should include both a marketing and public relations approach across multiple media formats. The key to your response is to calm the market and reassure stockholders that their investment is protected.Your crisis management response should include several items, but they can all be included in a single document on separate pages.
A list of the necessary items is below:A narrative that describes the rationale behind your approach,why you chose this approach, and citations that support your rationale.
Messages written to the public through press releases, social media posts, and/or messages.A script or recording of at least one press conferences, YouTube message, and/or presentation to internal staff.
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