CO-2: Explain how digital marketing strategies fit into the overall marketing plan.
CO-3: Describe the tools and approaches used in digital marketing.
explain what is meant by direct and video marketing and provide examples. How can these approaches be developed and implemented as part of a company’s overall digital marketing strategy and marketing plan?
Your response should follow APA format and be no less than 3 pages. At least 2 references should be incorporated and cited in your essay.
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