Instructions
You will fill in roughly half of the Health Communications Campaign Strategy Worksheet

Please use this worksheet to complete the following components:
final problem statement (incorporate instructor feedback from last week’s assignment)
potential audience(s) (incorporate instructor feedback from last week’s assignment)
the communication goal(s)
audience research/building an audience profile
key messages
Be sure to review the instructor feedback on your problem statement. If your problem statement is not well done, your remaining campaign planning will be challenging.

Requirements

Format: Use the attached template and submit it as a word document.
Evaluation of your Work
This assignment will be graded using the rubric below. This rubric establishes a set of descriptive criteria that indicate what appropriate quality of work looks like for the assignment. Please make sure that the assignment you submit addresses each criterion. You will receive explicit feedback if your work on this assignment needs attention or was of a particularly exemplary quality.

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