Explain how your smartwatch company would customize digital marketing strategies to engage decision-makers in businesses interested in smartwatch purchases.

Submit a 2-page paper and brochure or flyer in which you describe the marketing channels for your smartwatch company in the wearable industry. Your paper needs to be in APA format and include a title page and a reference list.

Smartwatch Company Marketing Channels (Title Page + 2 Pages + Reference Page + Brochure/Flyer Page)

Describe the marketing channels you will use to promote your smartwatch company and reach your targeted market. Create a brochure or flyer for your B2B or B2C smartwatch company, which includes the layout and design, company slogan, product features, price., and a QR code. Discuss your experience in the development process of your flyer or brochure and your experience incorporating the QR code into the flyer. Explain how QR codes can improve the effectiveness of digital and traditional marketing.

Introduce your company (1-2 paragraph)
B2 Option
B2B option (1-2 paragraph):
Describe the most effective channels for reaching businesses interested in purchasing smartwatches for their employees.
Explain how your smartwatch company would customize digital marketing strategies to engage decision-makers in businesses interested in smartwatch purchases. OR
B2C option (1-2 paragraph):
Discuss which traditional marketing channels have shown the highest ROI for promoting smartwatches directly to consumers.
Describe how your smartwatch company leverages social media platforms to create brand awareness and drive sales among consumers.
Create a brochure or flyer for your B2B or B2C company’s smartwatches (design layout, slogan, features and price, smartwatch graphics).
Describe the development process of the flyer or brochure and how you incorporated the QR code into your brochure or flyer for your B2B or B2C company’s smartwatches that would help your smartwatch’s marketing strategy (1 paragraph).
Discuss how the QR code can improve the effectiveness of digital and traditional marketing channels in driving customer engagement (1 paragraph).

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